Latest insights
and updates
The Customer Feedback Trap Most B2B Companies Fall IntoMarch 20, 2025
The Customer Listening Gap: Why Good Intentions Aren't EnoughMarch 13, 2025
Beyond Health Scores: The Speed Advantage in Customer FeedbackMarch 05, 2025
Even the Fastest Car Slows Down on a Winding Road: The Speed Challenge in Customer RetentionFebruary 19, 2025
Speed Up Customer Response: Announcing BackEngine's Latest FeaturesFebruary 10, 2025
The Hidden Crisis in B2B SaaS: Why Companies Are Struggling with Net Revenue RetentionNovember 21, 2024
Benchmarking NRR Success: Why NRR is the Key to Growth, Valuation, and SustainabilityThis comprehensive study examines the critical role of Net Revenue Retention (NRR) in the success of SaaS companies. Our analysis of 47 public SaaS companies over six quarters (Q4 2022 to Q1 2024) reveals four key fifindingsOctober 16, 2024
Building for Optics vs. Building for Value: The Startup TrapThe line between success and failure in startups is incredibly thin – much thinner than most people realize. It's why I get frustrated when I see founders chasing optics over substance.October 01, 2024
What too many people get wrong about PMF for the enterprise Creating a great product that solves a need isn’t enough—you also need to develop a go-to-market (GTM) strategy that effectively communicates that value. October 14, 2024
BackEngine’s Groundbreaking NRR Study Reveals Key Growth Strategies for SaaS CompaniesOur recent study of 47 public SaaS companies reveals that high Net Revenue Retention (NRR) is a critical driver of growth, valuation, and resilience, with companies doubling growth rates and tripling valuation multiples by focusing on NRR. This white paper offers actionable insights on how prioritizing NRR can transform your business strategy for sustainable success.August 13, 2024