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The Superhero Every B2B SaaS Company Needs: The Chief Customer OfficerIn the competitive landscape of B2B SaaS, the focus has traditionally been on innovation, product development, and sales strategies. However, as the market matures, customer-centric approaches are becoming increasingly critical. This is where the role of the Chief Customer Officer (CCO) comes into play. Here’s why every B2B SaaS company should have a CCO.July 26, 2024